Site Security Is Crucial for Search Ranking

Website security is crucial.

There are 2 different types of website security. Security for the website files themselves – keeping them safe from outside manipulation and invasion. And webpage encryption – keeping the information passed between the user’s browser and the website server. It is important to distinguish between these two because they both have different affects on website authority and page ranking in search results.

Why? There are several reasons – let’s look at a few of them.

First, if your website is compromised and Google sees it as compromised (trust me, Google definitely will see it), then it will not appear in search results at all. By compromised, we mean that the site has been invaded by malware and is causing a page or pages to be re-directed, or display spammy ads, or (god forbid) has malicious, invasive code that could affect the end user.

If Google sees a page as even being suspicious, it will give browser users warnings and will not rank the page because Google sees the page or the site as a bad user experience.

Google may also give warnings to users in search results if your website contains anything suspicious or contains malware, if it even manages to show up in search results.

It is important to understand the difference between site security and page encryption.

Let’s start with site security.

Site Security

Site security comes in different types – overall server security, database security, file security and CMS security.

Server, file and database security really needs to be handled by experienced pros using sophisticated software. Most web hosting providers do this for you behind the scenes.

In our case, we use Liquidweb for our hosting. Yes we have our own server hosted by Liquidweb (they actually own and run the servers) and we then in turn host your site on our server – they back us up all the way.

The other thing that a hosting provider does is schedule regular server backups – a great way to combat security invasions. 

What we do at Qorble in addition to server security is CMS security.

CMS stands for Content Management System, and in our case refers to WordPress, which is installed on the server.  WordPress security is handled by a plugin or plugins that set up firewalls and other means for protecting the website itself from outside intrusion.

WordPress security is very important because bots attack websites all the time, sometimes thousands of times every day.

SSL Encryption

For all Qorble websites, as a layer of user security, we also setup SSL encryption for your entire website.

This has long been common practice for e-commerce sites where credit card and other personal data is exchanged through a web browser.

You can tell SSL is working when you see the https://  in front of a url instead of the usual http://

And SSL encryption is working when you see the secure, closed padlock in the address bar of your browser.

Not only does SSL encryption help user security on your website, it is also recommended by Google and is a growing ranking factor – regardless of whether you are utilizing e-commerce on your site or not.

Google favors encrypted sites over non-encrypted sites in search results. Again … SSL encryption is when you see the https://  and see the secure padlock in the address bar of your browser.

If you don’t have https:// and the secure padlock for every page and post on your website, then you may not rank well for those pages or posts.

You should have SSL encryption enabled for your entire website. In order to do that, you need to setup SSL for your website in the backend and  make sure it working for all pages.



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