Local Ranking Factors List

Overall Velocity of Reviews
High Numerical Ratings by Authority Reviewers
Association of Photos with GMB Listing
Local Area Code on GMB Listing
Clicks to Call Business
Positive Sentiment in Reviews
Quantity of Third-Party Traditional Reviews
Driving Directions to Business Clicks
HTML NAP Matching GMB Listing NAP
Verified GMB Listing
Age of GMB Listing
Proximity of Address to Centroid of Other Businesses in Industry
Quantity of Engagement Signals on GMB Listing
Location Keyword in GMB Business Title
Consistency of Citations on Tier 1 Citation Sources
High Numerical Ratings of Business by Google Users
Product/Service Keyword in GMB Business Title
Product/Service Keywords in Reviews
Quantity of Native Google Reviews (with text)
Quality/Authority of Inbound Links to GMB Landing Page URL
Completeness of GMB Listing
#40 Website Uses HTTPS by default
#23 Volume of Searches for Business Name
#36 Volume of Quality Content on Service Pages
#11 Volume of Quality Content on Entire Website
#43 Volume of Content on GMB Landing Page
#32 Velocity of Searches for Business Name
#37 Velocity of New Inbound Links to Domain
#04 Topical (Product Service) Keyword Relevance of Domain Content
#17 Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains
#10 Quantity of Inbound Links to Domain from Industry-Relevant Domains
#50 Diversity of Anchor Text to GMB Landing Page URL
#49 Quantity of Citations from Locally Relevant Domains
#48 Business Title in Anchor Text of Inbound Links to GMB Landing Page URL
#47 Quantity of Citations from Industry-Relevant Domains
#46 Diversity of Inbound Links to GMB Landing Page URL
#45 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL
#44 Presence of Business on Expert Curated Best of and Similar Lists
#42 Embedded Google Map for Location on GMB Landing Page
#41 GMB Primary Category Matches a Broader Category of the Search Category
#39 Proper GMB Category Associations
#38 Quantity of Inbound Links to GMB Landing Page URL
#35 Page Authority of GMB Landing Page URL
#34 Location Keyword in Most Website Title Tags
#33 HTML NAP Matching GMB Listing NAP
#31 Authority of Third-Party Sites on Which Reviews Are Present
#30 Quality-Authority of Unstructured Citations
#29 Diversity of Anchor Text to Domain
#28 NAP in Schema-JSON-LD on GMB Landing Page URL
#27 Proximity of Address to the Point of Search
#26 Quality-Authority of Structured Citations
#25 Load Time of GMB Landing Page URL
#24 Consistency of Citations on the Primary Data Sources
#22 Business Title in Anchor Text of Inbound Links to Domain
#21 Product Service Keyword in Domain
#20 Prominence on Key Industry-Relevant Domains
#19 Geographic Keyword in Domain
#18 Physical Address in City of Search
#16 Quality-Authority of Inbound Links to GMB Landing Page URL
#15 Location Keyword in GMB Landing Page Title
#14 Quantity of Inbound Links to Domain from Locally Relevant Domains
#13 Product-Service Keyword in GMB Landing Page Title
#12 Location Keywords in Anchor Text of Inbound Links to Domain
#09 Quantity of Inbound Links to Domain
#08 Click Through Rate from Search Results
#07 Product-Service Keywords in Anchor Text of Inbound Links to Domain
#06 Geographic (City-Neighborhood) Keyword Relevance of Domain Content
#05 Mobile-Friendly/Responsive Website
#03 Diversity of Inbound Links to Domain
#02 Domain Authority of Website
#01 Quality-Authority of Inbound Links to Domain
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