How do you know if you are making progress if you don’t know where you started compared to where you are now?
Most business owners make marketing changes with no real way of tracking to see if what they have setup is really working. Without some way of tracking, it is very difficult to know what is working or more importantly, what is not working.
What is analytics? IT is the overall tracking of parameters, usually dealing with overall traffic to a website.
But analytics can track even more. It can track traffic to particular pages or posts. It can track traffic as time spent on the page. It can track traffic as particular elements clicked on any page.
Analytics can be set up to track progress through conversion funnels, or email opens, or really just about anything.
With marketing, analytics will track hwo many people actually came to your site from an ad or outreach, and then how interested they are by how far they came into and engaged with your website or offers.
Properly setup and used, and then properly analyzed – analytics data can be very powerful.
To most people, analytics data is just a bunch of numbers. And many times because tracking is not set up properly – that is exactly what it is, numbers that don’t tell you very much.
There are other types of analytics. Like, how a website ranks in local search.
Local search ranking data, that is accurate, can be difficult to determine. Usually you must rely on third party tracking to find out how you are doing compared to your competition.
You may also want to track keyword data, mainly to find out if your customers can find you by the keywords they are using.
And then there is Reviews tracking. Is your reviews building strategy working? Or, are you getting poor reviews and do you need to pay more attention to customer service?
So, as you can see, there a number of parameters we track as needed behind the scenes at Qorble. We track data based on the strategies of the client.
And then there is the reporting of all that data. What does it all mean?
Overloading the client with data may impress the client, but it isn’t really helping. We send clients reports once per month to show a client their progress.
And we don’t stop there, because most of the time, that report data needs explained. So, we also take the time to go over that data with you on a bi-monthly basis.
Why not every month? Because, we know you are busy running your business and we want to interrupt you as little as possible.
We are always looking at the data and then always making sure things are working and on track. Every other month we let you know how things are going and what could be done to improve.